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Field Notes
Thinking.
Ideas, insights, and perspectives on what’s working, what isn’t, and what’s next in the evolving world of modern selling.


The Future of Selling: Embracing Human-Centered Sales Design
The world of sales is undergoing a radical redesign. Both buyers and sellers have grown weary of the old playbook – endless cold calls, generic pitches, and high-pressure closes that leave everyone feeling bruised. In fact, modern buyers are more informed and skeptical of these traditional tactics theclueless.company . Many now tune out pushy salespeople, with one survey showing 88% of buyers only purchase from reps they trust theclueless.company . It’s no wonder that nearly
Andy Pye
Oct 268 min read


Navigating the sale with multiple mindsets
“All maps are wrong… but some are useful” In sales, like in navigation, no single map gives the whole truth. All maps are wrong, but...
Andy Pye
Oct 1216 min read


The art of asking better questions
It’s easy to think of questions in sales as simple tools for gathering information - uncovering needs, diagnosing problems, or qualifying...
Andy Pye
Oct 122 min read


Why the world of sales needs great design
It’s often said that selling is about problem-solving. The same could be said for design. Both disciplines are about understanding people, reframing challenges, and creating better outcomes. Yet until now, they’ve largely evolved on separate paths — sales obsessed with persuasion, design obsessed with creation. Unifying them is more than a mindset shift; it’s a strategic breakthrough. It transforms sales from a transactional process into a design-led act of change leadership,
Andy Pye
Oct 124 min read


Captivate, Illuminate, Orchestrate
Intro: What makes a great salesperson in the modern market? It isn’t just knowledge, charisma, or persistence. It’s the ability to...
Andy Pye
Oct 123 min read


The Modern Business Development Blueprint
A Holistic 4-Pillar System for Strategic Growth In an era of empowered buyers and complex markets, business development can no longer...
Andy Pye
Oct 1111 min read


The Triple-Value Framework in Human Centred Selling
Modern B2B buyers are savvier and more demanding than ever. They have endless options and information at their fingertips, so selling on...
Andy Pye
Oct 1110 min read


Why you have a new business problem
Or: why you don’t have enough opportunity — and how to fix it. Edit Page Next
Andy Pye
Oct 111 min read

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