Courses
Sales Academy
Selling today demands more than technique — it requires empathy, structure, and strategy. Pitch Ready’s courses are designed to help you understand the why, the how, and the what next of selling in the modern market.
Built on the principles of Human-Centred Selling, each course blends theory, design thinking, and real-world application to help you grow faster and sell smarter.
The Learning Experience
Built for Clarity, Practise, and Impact.
Each Pitch Ready Programme blends short, focused lessons with design exercises and practical frameworks you’ll use immediately. Whether you learn solo, as a team, or alongside live Pitch Ready coaching, every session gives you a step forward in both confidence and capability.
Taken individually - each module is designed as a hands-on design sprint for your sales system. But taken together, these modules act as the Human-Centred Selling Master System - giving you the tools, skills, and systems to re-architect how you sell.
Across four integrated programmes that cover topics including the fundamentals of consultative selling, to building a complete business development engine, to shaping the future of your sales organisation with AI and design - you’ll learn to lead change with customers, design journeys that create value, and scale modern selling inside your organisation.
FOUNDATIONS
Course #1
The fundamentals of consultative selling
Foundations is designed for founders, consultants, and early-stage sellers who want to understand selling not as persuasion, but as the leadership of change. This course grounds you in the core principles of consultative selling- empathy, intelligent inquiry, and value creation - while helping you build the personal confidence, rhythm, and structure needed to succeed. You’ll leave with a sharper story, a clearer strategy, and a sales mindset pitch ready for the modern market.
Sales & Selling 101
Learn the timeless principles that turn conversations into trust, and trust into opportunity.
Who it’s for: Founders, consultants, early-stage sellers, and creative professionals entering business development.
What you’ll learn: The mindsets, principles, and basic structures that underpin modern, consultative selling. You’ll reframe sales as the leadership of change, build empathy through customer discovery, sharpen your personal pitch, and establish a sustainable sales rhythm.
Key deliverables:
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Personal sales story & mindset charter
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Customer empathy insights
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Foundational value pitch
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Personal sales plan and rhythm
ESSENTIALS
Course #2
An introduction to Human-Centred Selling
Essentials is designed for professionals ready to go beyond theory and master the practical skills that turn conversations into customers. Building on the principles of Human-Centred Selling, this course focuses on the tools, techniques, and frameworks that drive real commercial outcomes — from effective discovery and storytelling to objection handling and closing. You’ll learn how to architect opportunities with purpose, design sales experiences that create value, and lead every interaction with clarity and confidence.
Leading with value
Practical tools, techniques, and frameworks for modern, value-led selling.
Who it’s for: Practising salespeople and teams looking to modernise their approach and embed design-led sales methods.
What you’ll learn: The philosophy and architecture of Human-Centred Selling, including the Six Pillars framework. You’ll deepen your communication, inspiration, problem-solving, and delivery skills — reframing sales as a structured journey of value creation and change leadership.
Key deliverables:
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HCS Diagnostic & personal capability map
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Skills scorecards (Communicate, Inspire, Solve, Deliver)
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Human-Centred Opportunity Canvas
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Mini BD Blueprint
MODERN SALES MASTERY
Course #3
The Design-to-Execution System for Modern Business Development
Once you’ve learned the fundamentals, it’s time to build the engine. Modern Sales Mastery takes you through the full design and implementation of a Human-Centred business development system—from research and positioning to funnel design, storytelling, and operational rhythm. Blending market anthropology, human insight, and rigorous execution, this course equips leaders and senior sellers with the tools to architect and run a modern sales organisation that scales.
Systems for success
Design, build, and operate a complete system for consistent business growth
Who it’s for: Founders, BD leaders, consultants, and senior sellers ready to build and operationalise a complete growth engine.
What you’ll learn: How to research, design, and implement a Human-Centred business development system end-to-end. From market anthropology and value proposition design to funnel architecture and storytelling systems, you’ll learn to build a scalable, buyer-aligned sales engine — and bring it to life in the field.
Key deliverables:
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Market Context Map & Customer Insight Report
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Positioning Canvas & Value Proposition Deck
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Funnel Blueprint & Operating System Dashboard
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Modular Pitch Deck System
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Signature Growth Blueprint
THE FUTURE OF SELLING
Course #4
The Playbook for AI-Enabled, Experiential Advantage
The landscape is shifting fast. The Future of Selling explores how AI, design thinking, and experience-led strategies are reshaping the way sales happens. This advanced course is designed for innovators and strategists who want to stay ahead of the curve—building AI-enabled, human-centred systems that enhance empathy, insight, and creativity. You’ll design intelligent workflows, map future tech stacks, and shape the cultural foundations needed to thrive in the decade ahead.
The intelligence edge
Discover the tools, mindsets, and methods defining the future of commercial growth.
Who it’s for: Senior sellers, innovators, and strategists who want to stay ahead of the curve and design future-ready sales systems.
What you’ll learn: How to leverage AI, design thinking, and experience-led strategies to elevate every stage of business development. You’ll explore emerging trends, design adaptive systems, and build AI-enabled workflows that enhance human creativity, insight, and impact.
Key deliverables:
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Future Forces Map & Gap Report
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AI Empathy Canvas & Outreach Blueprint
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Intelligent BDOS Blueprint (AI-integrated operating system)
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Culture Manifesto & Future Tech Stack Map
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Capstone: Signature Growth System 2.0
Find the programme that fits
Every business is different. Reach out to identify the best starting point and combination of courses, consulting, and coaching that’s best for you or your team.
