About us.

Pitch Ready is a sales training and advisory firm built for
the modern market

Learn to sell the
way that customers
want to buy

Pitch Ready is the world’s first design-led sales training company - helping founders win bigger through the principles of Human-Centred Selling.

At the heart of Pitch Ready is Human-Centred Selling (HCS), our proven approach that reframes sales as the leadership of change by design. Instead of pushing products or chasing quotas, we help salespeople act as trusted partners — guiding customers through a journey where needs are clarified, opportunities reframed, solutions co-created, and confidence steadily built.

You can engage with Pitch Ready in three ways. Take our courses to learn the philosophy and frameworks of Human-Centred Selling. Join our live training to build skills through practice and interaction. Or work with us through bespoke consultancy, where we help design and embed sales systems tailored to your business. However you choose to start, each pathway builds clarity, confidence, and competitive advantage in the way you sell.

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Human - Centred
Selling

We believe that success in sales is much less about how hard you try - and much more about the method you use.

Human-Centred Selling is a modern philosophy and system that blends contemporary sales methods with the principles of design. Built around six foundational pillars, it reframes selling as the strategic leadership of change — guiding customers through discovery, reframing, and co-creation to reach confident decisions.

By combining empathy, value creation, and structured processes, Human-Centred Selling makes sales more human, more effective, and better aligned with how people actually want to buy.

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Andy Pye

Meet the founder

For nearly two decades I’ve led growth teams for global services businesses - helping them win in some of the most competitive markets worldwide. From shaping pipelines to closing high-stakes opportunities, I’ve seen firsthand what it takes to build systems that deliver results at scale.

Alongside this, my career has immersed me in the world of design and its power as a transformative tool for problem-solving, creativity, and innovation. This exposure has shown me how design-led practises can unlock growth, reframe challenges, and create real impact for businesses and their customers. Combined with deep experience of modern sales strategies, this perspective inspired me to create Human-Centred Selling: both a holistic philosophy for how selling services can work effectively in today’s complicated market.

Pitch Ready is the platform where I bring this approach to life - blending strategy, skills-building, and design-led thinking to make selling more human, more effective, and more enjoyable.